Good marketing is more than the 7Ps and fancy campaigns, it can change the face of a whole industry and put the firm ahead in the Marketplace. This event tests your ability to make a foolproof marketing plan that can give Kotler a run for his money. It is a battle to create a marketing strategy that will revolutionize the monotony of the Marketplace.
Only the best laid plans can survive the marketplace.
A marketing online quiz that will test the team’s grasp on basic marketing concepts and current news, brand awareness, product communication strategies and marketing concepts.
Case study submission round revolving around a renowned brand which will test the creative minds of marketing enthusiasts. Teams have to come up with out-of- the-box ideas which are central to the brand and relevant to the target group.
On-Campus case submission round for finalists will pitch their ideas to the panel during Intaglio 2017. Pitch will be followed by 3-5 minutes of Q&A
- Registration is allowed in teams of sizes 2 to 4
- Team members may be from different colleges
- There is no limit to the number of entries from a college
- Individuals can not be a part of more than one team
- The decisions taken by the organisers are final