How to build a brand

For Advertising and Marketing Enthusiasts, Ogilvy is not an unfamiliar name. World’s largest advertising firm, a majority of TV commercials of numerous brands are the product of Ogilvy & Mather. Commercials is a very essential component of brand building and Ogilvy is an expert in creating TVCs like no other. Through this workshop, you would be understand how various brands have built their reputation over time.

Key Takeaways
  • A detailed understanding of marketing methodology
  • Rigorous training across various aspects with experienced instructors
  • Certificates will be awarded upon the completion of the workshop
Registration Amount : Rs. 1000
Key Takeaways
  • A detailed understanding of marketing methodology
  • Rigorous training across various aspects with experienced instructors
  • Certificates will be awarded upon the completion of the workshop
Registration Amount : Rs. 1000



  • Corporate Partner

    OGILVY & MATHER

  • Speaker

    Madhukar Sabnavis

  • Date, Time & Duration

    16th December, 10 AM, (2 hours)

Instructors

  • Madhukar Sabnavis is the Vice Chairman and Country Head, Discovery and Planning, O&M India. He is on the Ogilvy Worldwide Board and is a member of the company’s Asia Pacific Regional Committee. He has worked on a number of national and multinational clients and a wide variety of categories like fmcg, durables and services.He has been associated with creative campaigns for many brands including Asian Paints, Cadbury, Coca Cola, ITC, Star, Titan, Unilever, Yum Foods, to name a few. . He is an active member of a number of industry organizations - Advertising Agencies Association of India and The Advertising Club, Mumbai and a regular speaker at industry forums. An avid writer, he contributes a monthly column on the editorial page of Business Standard. Mr. Sabnavis is a Maths Honours Graduate from St Stephen’s College, Delhi and PGDM from IIM, Ahmedabad.